I developed and created content such as posts, Reels, and Stories weekly, always maintaining a consistent, recognizable tone of voice and visual style. The goal was not just to share "beautiful content" but also to visualize the brand experience and journey behind Loca Alma, so followers feel a genuine connection to the brand.

To maintain that consistency, I planned and published the content through Later, including a set review time with the client. This allowed for pre-planning of captions and posts, ensuring the feed remained professional and consistent. I also actively managed my community by reaching out to potential clients on Instagram and encouraging interaction, further increasing reach and engagement.