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Portfolio
FROM IDEA TO IMPACT
HillFive
Challenge
Promote the Lean Yellow Belt course online and generate more exposure
Plan of approach
Google Ads search campaign, LinkedIn articles and strategic brainstorming sessions
Result
Increased brand awareness and new promotional ideas
About
HillFive
HillFive helps organizations in the industrial, construction, and energy sectors with performance improvement and the Lean methodology. They translate strategy into practice and work with employees to achieve concrete results. One of their products is the Lean Yellow Belt course, which they wanted to promote online.
I set up a Google Ads search campaign with HillFive to promote the Lean Yellow Belt course and wrote LinkedIn articles to generate more attention. We also had regular brainstorming and Lean sessions to determine how best to promote the course. These sessions were truly special: I got to experience how HillFive itself uses Lean and learned a tremendous amount about Lean collaboration.
The campaign increased HillFive's brand awareness and provided us with new promotional ideas.
Want to know how I can help you with your online visibility? Let me know.