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Portfolio

FROM IDEA TO IMPACT

EFPC

Challenge

Plan of approach

Result

About

EFPC

EFPC is an international consultancy specializing in fire, explosion, machine, and electrical safety. Since 2019, B-Connecting has supported EFPC with their online marketing.

What I picked up:

  • Online marketing strategy: target group and market analysis, campaigns, and optimizations for greater visibility and conversions.

  • LinkedIn Strategy (B2B): Plan and Guidelines to Use LinkedIn Effectively.

  • Content calendar & content creation: planning, employee support and (video) content.

  • Advertising: Google Ads campaigns to promote training courses.

  • Email Marketing: Redesigning and Optimizing Mailchimp Campaigns for Higher Engagement.

  • Website updates: monthly new content and updates to share knowledge and keep the site up-to-date.

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