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Portfolio
FROM IDEA TO IMPACT
Blue Wasp
Challenge
Increased brand awareness and online visibility in the shipping industry
Plan of approach
Marketing plan, SEO optimization, blog writing and structural LinkedIn presence
Result
More LinkedIn followers, more website visitors and better organic findability
About
Blue Wasp
Blue Wasp is a pioneer in wind propulsion services and software for the maritime industry. They help shipping companies reduce fuel consumption and costs with wind technology. To better promote their expertise and services, they sought support with online visibility.
I worked with Giovanni for about five months. We developed a marketing plan focused on increasing brand awareness, wrote blog posts for the website, and optimized the entire website for SEO. We posted the blogs on LinkedIn and provided weekly updates on news, events, and job openings to strengthen their presence.
The results were visible: more followers on LinkedIn, more website visitors, and improved organic visibility. Blue Wasp was found more easily and received more attention in their field.
Want more online visibility? Let me know.